Chinese shopping "holidays" stretching out into North America

Updated: Jan 3


As we head out of the buzz and activity of the summer here in North America, we have just a few moments to gather and regroup, get kids into a back-to school routine, as we prep for the start of one of the busiest consumer sessions of the fiscal year for online and brick-and-mortar locations.


While some of us cringe as the start of Christmas decorations and music (too soon!) start to display and play familiar notes, a growing trend of shopper’s to check off their proverbial list from e-commerce options grows. Yes, there’re the holidays we are all too familiar with, but what about the additional holidays we are now starting to hear more and more about from our Eastern counterparts?


While the traditional North American holidays approach – Canadian Thanksgiving, Halloween, Veteran’s Day, US Thanksgiving, and Christmas are always front and centre, the growing interest stems in the holidays additions of the less familiar Chinese holidays that are starting to penetrate NA consumer buying behaviour more and more. Last year alone, Chinese celebrated the 11.11 single’s day “holiday” shopping on Alibaba’s sites spending a reported record, 30.8 billion in sales during the 24-hour shopping marathon and it should be noted that Alibaba hit the $1 billion mark in just over 1 minute of the site going live.


In comparison, Amazon’s July 15-16, 2019 Prime Day event generated 7.16 Billion USD in sales, still leaving the Chinese 11.11 event showing 2.5 times bigger than Black Friday and Cyber Monday numbers combined.


Get ready for Single’s day, Qixi, Double 12, Golden Week of course Chinese Lunar New Year celebrations in a store or screen near you. You may not have heard about these more Chinese marketed holidays in the past, but you will begin to hear about them steadily more in the very near future. This is inevitable.



中国假日购物热潮席卷北美


我们匆匆地告别北美喧嚣的夏日,又准备迎来了新一期的开学季。我们整装待发,迎接一年当中最繁忙的消费季节,同时为您线上和线下的支付通道保驾护航。


虽然距离圣诞节还有些日子,但人们已经开始筹备各式各样的圣诞礼物和装饰品了。有越来越多的消费者选择通过网上购物的形式来进行消费,作为商户的你还在想方设法地追赶这一年一度的消费热潮吗?如今,越来越多的东方文化与北美文化相互融合,带来了更多‘东方节日’的气息,也让更多的本地商户看到了新的消费趋势和巨大的潜在市场。


虽然北美传统的节日,如加拿大感恩节,万圣节,美国感恩节和圣诞节依然占据着北美消费者市场的主流位置,但越来越多的中国节日也开始逐渐渗入到北美消费者的消费习惯当中。以去年阿里巴巴的‘双11购物节’为例,在活动开始的24小时之内,就产生了超过300亿美金的交易额。而仅仅在活动开始的一分钟之内,阿里巴巴的交易额就已经超过了10亿美金。


相比之下,亚马逊在2019年7月15日至16日的‘优享日’活动产生了71亿美元的交易额,即使加上‘黑色星期五‘和’网络星期一‘两波购物热潮的交易额,总数依然比阿里巴巴’双11‘的交易额低2.5倍之多。


中国的 ‘单身节’,七夕,‘双12’,黄金周和中国春节等一波又一波的消费热潮即将席卷北美。如果您还没有听过这些消费热季,不久的将来,您将会有更多的机会融入这股新的消费趋势,快做好准备迎接它们吧!

2 views

About us

Payments

Marketing Solutions

Legal terms

Contact Us

General Inquiries: 1-905-279-1717

Customer Service: 1(888) 660-7729  

Email: info@snappay.ca

Address: 800-2810 Matheson Blvd E.  Mississauga, ON L4W 4X7

Copyright © 2019 SnapPay Inc. All rights reserved.