Sleep Country Launches Chinese Mobile Payments with SnapPay

TORONTO–(BUSINESS WIRE)–Sleep Country Canada Inc. and SnapPay, Inc., a leading provider of alternate payment solutions, today announced the first phase of its pilot program, enabling Chinese consumers to pay with popular mobile payments applications, Alipay and WeChat Pay, at its 21 store locations in the Greater Toronto area (GTA) and Greater Vancouver Area (GVA).

SnapPay is a payment gateway that allows North American merchants to accept digital payments from the 2 largest Chinese payment platforms that have over 2.1 billion active users. It enables consumers to digitally pay in Chinese currency, while merchants get paid in Canadian (or U.S.) currency. SnapPay enables a lower cost payment option for merchants compared to traditional credit card transactions, and enhances the customer experience by offering Chinese consumers the option to pay with the mobile apps and currency that they’re comfortable with.

The rising power of the Chinese consumer provides North American merchants with an opportunity to leverage a vast, new revenue channel. The partnership with Sleep Country underscores the large buying power of the Chinese customer segment.

“With the trend of mobile payments gaining momentum, we aim to offer our customers the latest and most popular payment options that they’re comfortable with,” said Dan McKinley, Vice President of Sales, Sleep Country Canada. “The support of SnapPay and their payment partners like Alipay, have aided us in providing branded marketing support and incentive offers and convenience to our Chinese customer base, which has helped build our brand and offer a world class experience in this competitive landscape.”

“Our mission at SnapPay is to enable merchants to capitalize on the growing, thriving Chinese consumer market in North America,” said Chris Renton, Chief Growth Officer, SnapPay, Inc. “We help brands and retailers connect to Chinese consumers, and are pleased to partner with an innovative, industry-leader, such as Sleep Country Canada.”